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<aside> 🗺️ This Lesson Includes a caption writing guide at the bottom of the page and 8 videos; The Top-Performing Types of Content (7 videos) and Additional Evergreen Platforms.
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Introduction:
Reels:
https://vimeo.com/864946968?share=copy
Shareable Graphics:
Photo with Vulnerable Caption:
Tweet Graphic:
Memes:
Summary:
To give a really quick preview of what the content in the Reel might contain - the quicker and catchier first line, the better. Then, follow up with a short call to action for the few people that happen to read the entire thing (increases the chances they might engage!) and if necessary - provide even more added value in the caption that supports the Reel.
Ideal Word Count: 30 - 70
Caption Sample from the above Reel:
Caption Sample from the above Reel:
The goal here is to provide any necessary context to the carousel, especially in the first two lines, set up the value that will be found if the reader swipes into the following slides. Include a call to action, but otherwise, keep it fairly brief. These captions can vary a bit more depending on the contents of the graphics - I want to keep our carousels as self-contained as possible (meaning they don’t need the caption in order to make sense) however sometimes certain graphics will need more explanation
Ideal Word Count: 50 - 150
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Caption Sample from the above Reel:
Caption Sample from the above Reel:
Connect with the reader on an emotional level, provide value (whether that’s education or encouragement), and represent the client’s voice accurately.
Ideal word count: 100 - 250
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Caption Sample from the above photo:
Caption Sample from the above photo: