Before you continue on your journey, you need to develop your overarching brand strategy. This goes so much deeper than just your Instagram content strategy, which we will talk about later. Don't worry.

You can think of this like an umbrella which your Instagram content strategy will fit under but it's also big enough to one day cover potentially a YouTube strategy a tiktok strategy and any other platform that you want to incorporate into your brand in the future. You want to think about who your target audience is, what your content pillars are going to be, what your niche is, you get the idea.

Starting your content creation Journey without making some of these decisions is like embarking on a big trip without an itinerary or a map Can an unplanned spontaneous trip be fun? Yes, definitely but it can also result in a lot of unneeded stress difficult situations and potentially failures. If you take the time now to create this Instagram itinerary this road map. For your journey on Instagram and Beyond it will make a lot of your big decisions down the road a lot easier and it will set in place a good starting foundation for you to build your audience on.

So travellers, open up that course workbook and let's build out your Instagram itinerary together in lesson two.