Before really diving into planning our content for Instagram. I want to walk you through my process for brainstorming. I know that coming up with fresh content ideas can be one of the biggest struggles for creators, which is why in the previous lesson. I talked a little bit about what having an evergreen platform can be so effective. So that's one form of generating ideas for Instagram. But in this video I want to talk about how you can generate content ideas for Instagram out of nowhere just out of thin air. How can we brainstorm stuff that you're making directly for the first time for Instagram? That's what we're gonna do today.

So here's a quick overview. These are the four steps that we're gonna go through to help you come up with some ideas for Content the first step that I take each time. I sit down to plan a batch of my Instagram content is checking on feedback from my audience. I'll take a look at comments from YouTube Tik Tok Instagram, maybe even responses to my email newsletter checking to see if I can find any common themes or frequ Ask questions or suggestions for topics. I could cover the second step is to check for news and Trends. So for this step obviously you're going to determine what your Niche or industry is and start researching to see if there are any news sites in your Niche that kind of post timely updates that you could take inspiration from and of course, you can start browsing the tiktok for you page or the real speed to get a sense of what the current trends are. So for my personal brand, for example, when I'm going to plan my own content, I'm gonna check out what are the latest feature updates on Instagram. What's latest news and social media. What's Adam Mosseri saying these days but of course, depending on whatever your Niche is, you're gonna look at different news sites and follow different industry leaders to see what's going on lately. Okay in the third step is reviewing your analytics at this point You're Gonna Want to take a look at your Instagram insights and see what kind of Trends you can glean from that taking a look at your metrics can really help pave the way for Success because This is really the most direct way that your audience gives you feedback. I know in the first step. I was talking about looking for comments and actual suggestions. But the first way that you receive information from your audience is how they interact with your content. So you can review this directly inside Instagram just by going over to your profile tapping on insights changing the time frame maybe for the past month two months, whatever you want to look at and then Instagram what organized for you what your top posts were and I recommend looking through these and asking yourself. Like why were these the posts that got the most engagement or why were these the posts that generated the most follows and try to find similarities between them and that will help you decide what kind of content you want to focus on most going into the next month and the fourth step is finding real Trends. I've already talked a lot about how important reals are for increasing your engagement increasing your reach and ultimately growing your account. So, I think it's very worthwhile to set a Specific time just for researching and brainstorming reals ideas.

So again, I recommend looking through the tiktok for you page as well as your reels feed take a look for sounds that you see coming up over and over again specific formats or types of jokes that people are making and use that to guide your real creation process. Okay. Now that I've laid out what this process is gonna look like go ahead and meet me in the next video and we are going to plan some content together.