Do you want to know the number one hack for Instagram growth come a little bit closer? There is no hack. The most important growth method on Instagram is creating good content. That's it. My personal philosophy on Instagram growth is that it's really not about the hacks and the tricks and beating the algorithm. It's simply about creating content that really connects with your audience.

In the last lesson, I talked in depth about how the Instagram algorithm works and while there's lots of complicated steps involved what it all boils down to is this the Instagram algorithm is trying to determine what users like to see and then serve that content to them. So in order for you to use the Instagram algorithm to grow you need to figure out what your audience likes and then create that content for them the best way to do this is to start by analyzing what content you see on Instagram that you really connect with and enjoy seeing that will help you to start to understand. The principles of what is just genuinely good Instagram content and then start to create it for yourself though. Well, yes, it's important for you to understand how the algorithm works and keep track of updates and changes on the platform. I think one of the biggest mistakes that creators can make is focusing too much of their time and energy on the algorithm instead of just simply creating for the algorithm try to do this instead focus on improving your craft and creating content that people will connect with so that they want to view more of your content and become a part of your community and probably even more important than that is you need to focus on creating content that you really enjoy creating.

I know from personal experience that if you focus too much on the algorithm and the analytics and the feedback that you're getting from your audience and you focus all of your energy on just morphing yourself into being the perfect piece of content for the Algorithm that is going to be the fast track to burn out. So make sure that you balance what you know, your audience wants with what you want to create as well because that is the recipe for longevity and sustainability as a creator. If you make sure that these two things are your priority then you really shouldn't need to worry about the algorithm at all. If you are creating high quality content for the audience that you want to reach then the Instagram algorithm will do its job of taking that content and connecting it with your audience.

So remember instead of trying to find the next best hack or trick always return back to just making great content for your audience. And the Instagram algorithm will all the sudden become your best friend and set up something that you're trying to beat with that important growth philosophy in mind. Meet me on over in the next video because we're going to talk about another one.