Welcome to the Instagram roadmap. This is module 1 building your foundation. I am so excited to start this journey with you here in the Instagram roadmap course so welcome in and let's get started.

When it comes to growing an audience and a platform on Instagram. The first thing that we need to do is start with a strong Foundation. This is the foundation upon which all of the rest of your Instagram content growth and Community strategy is going to be built. So it's important that we start here while the metaphor of building a foundation and thinking about your Instagram presence as kind of the place the house where your brand will live online is a good one instead in this course. I want you to think about your Instagram strategy like a journey instead of a destination and this isn't just gonna be a journey that you and I are taking together. But instead this is the journey that your new followers are going to take. As they get to know who you are and become a fan of yours.

So maybe another way of thinking about these initial stages rather than just building a foundation is instead drawing a map your Instagram roadmap. Every good map has a key or in other words a guide to understanding how it's written the key in your Instagram roadmap is going to be your brand guide your brand positioning and your unique voice as a Creator and of course every roadmap needs to have a route you might be familiar with the concept of the “Like, Know, and Trust Factor”. This concept is great shorthand for that Journey that your new followers are going to take or the route along your map knowing liking and trusting you are the major destinations along that journey and ultimately the content that you're going to make on Instagram is going to guide your new followers along that journey of first getting to know you then starting to like you and eventually trusting you as an authority in your space. These are all essential steps if you want to eventually convert Your Instagram audience into customers or even just build a engaged audience that will allow you to secure more brand deals and make being a Creator your career.

The beautiful thing about maps and routes and Journeys is that they're not stagnant. They're always moving while our main route leads your new followers down that path of knowing, liking, and trusting you and becoming loyal engaged followers. There are many other side roads and Gathering spots where you can bring in new friends along the way and this journey that you take your followers on it can grow and shift and change and evolve as you and your brand do as you Explore More destinations. You can bring your audience along there with you. That's why I love talking about Instagram strategy as a map. There are countless routes. You can take and experiences that you can have while growing an audience on this platform and you can approach it in a way that feels authentic to you whether your travel style is daring and adventurous or relaxed and luxurious. You can create a journey that works for you and your audience.

So my fellow traveler, let's get packed up and grab our maps and get ready to embark on this Instagram roadmap Journey before you move on to the next video check out the activity associated with module one in your course workbook called Drawing your map.