<aside> 🗺️ This Lesson Includes content concept definitions.

</aside>

Defining Our Concepts

A content calendar essentially is a list of content ideas or concepts that are organized chronologically in a calendar or a spreadsheet. These are the specific, fully formed ideas of exactly what you’re going to post on a given day.

A content strategy is your framework or the structure you put in place that will then guide what you put on your content calendar. Usually, it’s a repetitive structure that includes the formats that you know speaks to your audience, and that work towards your goal as a brand.

A content creation system would be a habit or a routine that you can return to in order to stay consistent with your content creation.

⬅️ Previous Lesson

Next Lesson ➡️